Privacy Statement (US)

This Privacy Statement explains how Yellowcross Healthcare Commerce ("Yellowcross," "we," "our," or "us") collects, uses, discloses, and protects personal information obtained through https://yellowcross.com and related Yellowcross website pages, forms, communications, and business interactions.

1. Who We Are

Yellowcross Healthcare Commerce provides business-to-business healthcare consulting, telemedicine, teleradiology, practice-management, technology-integration, recruiting-support, and related business services for medical groups, hospitals, clinics, physicians, practice managers, healthcare executives, and other healthcare organizations.

Yellowcross does not provide direct patient care through this website. Our website is intended for business, professional, recruiting, vendor, and general informational communications.

2. Important Healthcare and PHI Notice

If Yellowcross handles PHI or other regulated healthcare information in connection with services provided to a healthcare organization, that information is governed by the applicable client agreement, business associate agreement, HIPAA obligations where applicable, contractual safeguards, and related operational procedures. This Privacy Statement addresses website and general business-contact information unless otherwise stated.

3. Information We Collect

We may collect or receive personal information in several ways, depending on how you interact with Yellowcross.

3.1 Information You Provide Directly

We may collect information you choose to provide through website forms, email, phone calls, newsletter signups, business inquiries, recruiting discussions, vendor communications, or other direct communications with us. This may include:

• Name
• Business or professional contact information
• Email address
• Telephone number
• Organization name
• Job title or professional role
• Mailing address or business address
• The contents of communications you send to us
• Information related to a business inquiry, service request, recruiting inquiry, contractor opportunity, or vendor relationship

3.2 Website, Device, and Analytics Information

When you visit our website, we may collect limited technical and usage information through cookies, analytics tools, logs, and similar technologies. This may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring pages
• Pages viewed
• Approximate location derived from IP address or browser/device data
• Date and time of visit
• Website usage and interaction data
• Cookie and consent-preference information

3.3 Information from Business, Recruiting, or Public Sources

In connection with business development, recruiting, contractor discussions, client service, vendor relationships, or professional outreach, we may receive information from business contacts, referrals, publicly available professional sources, healthcare organization websites, licensing or credentialing sources, professional directories, or other lawful business sources.

4. How We Use Personal Information

We use personal information for legitimate business, operational, contractual, legal, and website-related purposes, including to:

• Respond to inquiries and communications
• Communicate with prospective and current clients
• Evaluate and support business relationships
• Provide, manage, and improve Yellowcross services
• Support recruiting, contractor, credentialing, or professional-opportunity discussions
• Manage vendor, consultant, and partner relationships
• Send newsletters or marketing communications where permitted
• Maintain internal business records
• Operate, maintain, secure, and improve our website
• Analyze website performance and content effectiveness
• Prevent fraud, abuse, unauthorized access, or misuse of our systems
• Comply with legal, regulatory, contractual, accounting, and operational obligations
• Enforce agreements and protect the rights, property, and interests of Yellowcross, our clients, website visitors, and others

5. Newsletters and Marketing Communications

If you subscribe to a Yellowcross newsletter or request marketing communications, we may use your name, email address, organization information, and stated preferences to send relevant updates. You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Transactional, legal, service-related, or administrative communications may still be sent where appropriate.

6. Cookies, Analytics, and Similar Technologies

Our website may use cookies, pixels, analytics tools, logs, and similar technologies to operate the website, remember preferences, understand website traffic, improve content, protect against abuse, and support business-development activities.

Some cookies may be necessary for website functionality. Other cookies or analytics tools may be optional depending on your consent choices and applicable law. Where available, you can manage your cookie preferences through the cookie banner, consent tool, or Opt-out preferences page.

We may use Google services or analytics tools subject to applicable data-processing terms and consent settings.

7. How We Share Personal Information

We do not sell personal information.

We may disclose personal information when reasonably necessary for the purposes described in this Privacy Statement, including to:

• Website hosting, infrastructure, security, analytics, and technology service providers
• Email, CRM, form-processing, communications, and business operations providers
• Professional advisors, including legal, accounting, compliance, insurance, or consulting advisors
• Vendors, contractors, or business partners supporting Yellowcross operations or services
• Government authorities, courts, regulators, law enforcement, or other parties when required or permitted by law
• Parties involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

No mobile or messaging consent information will be shared with third parties or affiliates for marketing or promotional purposes.

8. Do Not Track, Global Privacy Control, and Opt-Out Signals

Some browsers and devices may transmit "Do Not Track" (DNT) signals. Because there is not a uniform industry standard for responding to DNT, our website does not currently respond to legacy DNT headers.

Our cookie consent tool detects Global Privacy Control (GPC) signals sent by your browser. When we detect GPC, we treat it as a request to decline non-essential cookies and we do not load non-essential analytics or similar technologies on this site for that browser. GPC is a per-browser signal — if you use multiple browsers, devices, or private browsing modes, GPC behavior is evaluated separately in each. You can override the GPC signal on this site by explicitly clicking "Accept all cookies" on the Opt-out preferences page; your explicit choice will take precedence on this site for that browser.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purpose for which it was collected, respond to the inquiry or request, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, support legitimate business operations, and protect the security of our website and systems.

Specific retention periods may vary depending on the type of information, the context in which it was collected, and applicable legal, contractual, accounting, operational, or compliance requirements.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure. These safeguards may include access controls, encryption in transit where appropriate, website security headers, DNS security practices such as DKIM/SPF/DMARC where applicable, vendor controls, and other security measures appropriate to the nature of the information and the risks involved.

No website, transmission, storage system, or security process can be guaranteed to be completely secure.

11. Third-Party Websites

Our website may contain links to third-party websites, platforms, tools, or services that are not operated by Yellowcross. This Privacy Statement does not apply to those third-party websites or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy statements of any third-party website or service before providing information to them.

12. Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have rights to request access to personal information we maintain about you, request correction or deletion, object to or restrict certain processing, request data portability, appeal a decision, or opt out of certain uses or disclosures.

To submit a privacy request, contact us using the contact information below. We may need to verify your identity before fulfilling a request. We will respond within the timeframe required by applicable law.

13. State-Specific Privacy Supplements

The following supplements may apply to residents of states with applicable privacy laws, including California, Colorado, Connecticut, Nevada, Utah, Virginia, New Jersey, and other states that provide similar rights.

California

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, California residents may have the right to know the categories of personal information collected, the categories of sources, the purposes for collection or use, the categories of third parties to whom information is disclosed, and the specific pieces of personal information collected about them.

Yellowcross does not sell personal information. Yellowcross may disclose personal information to service providers, contractors, vendors, professional advisors, and other parties for business purposes as described in this Privacy Statement.

Other State Privacy Rights

Where applicable state law grants rights to access, correct, delete, obtain a copy of, appeal a decision regarding, or opt out of certain processing of personal information, you may exercise those rights by contacting us using the details below.

14. Children's Privacy

Our website is intended for business and professional audiences. It is not designed to attract children, and we do not knowingly collect personal information from children under the age of 13 or the applicable age of consent in their jurisdiction. Children should not submit personal information through this website.

15. Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our practices, legal requirements, technology, services, or website operations. When we make changes, we will update the "Last updated" date above. We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Statement, our privacy practices, or a privacy request, please contact us:

Yellowcross Healthcare Commerce
10458 E Jomax Rd, Suite 100
Scottsdale, AZ 85262
United States

Website: https://yellowcross.com
Email: info@yellowcross.com
Phone: (833) 384-3968