№05 · The Journal

Yellowcross Journal.

Field notes on telemedicine operations, teleradiology, practice management, healthcare technology, physician recruiting, and the business infrastructure behind modern medical groups.

Latest

Editorial ink illustration on a saturated yellow background — a clinician-executive at a clean desk reading a single crisp printed proposal page, a laptop showing a blank document beside it, with a coffee cup and a pen, the page clearly the center of attention while a row of glossy unread marketing brochures sits ignored at the edge of the desk

May 29, 2026

The Most Powerful Marketing Development Tool Is Microsoft Word

Healthcare groups keep shopping for marketing technology when the tool that actually wins the deal is the one already open on every desktop. A field note on why the document — the proposal, the one-pager, the SOW — is the highest-leverage asset in B2B healthcare, and how to make yours close.

Read article

Editorial ink illustration of an empty radiology reading room on a saturated yellow background — dark monitors, an office chair pushed back, a half-packed cardboard file box on the desk, and a small brass wall plaque reading EST. 1917

May 13, 2026

The 97-Year-Old Practice That Collapsed: What RAS Teaches Radiology About Scale Without Discipline

Radiological Associates of Sacramento survived 97 years and then disappeared in four. A first-person account of what longevity actually protects you from — and what it does not.

Read on

Building a radiology practice — business development illustration

January 13, 2025

Building A Radiology Practice: Overcoming The Business Development Challenge

Practical guidance for radiologists building referral networks and growing private practices in a competitive marketplace.

Read on

Breaking down technology barriers in radiology infrastructure

January 6, 2025

Building Your Practice: Successful Radiology Infrastructure

The technology infrastructure decisions that make or break a radiology practice — RIS/PACS, voice transcription, scheduling, and more.

Read on

December 6, 2024

The Accidental Teleradiologist: How Modern Radiology Quietly Went Remote

How the radiology profession quietly transitioned to remote work, and what it means for practice operations and the future of care delivery.

Read on

Stylized illustration on teleradiology industry analysis

February 19, 2024

Market Analyst Reports & the Teleradiology Industry

Why most market analyst reports get teleradiology wrong, and what physicians and practice managers should look for instead.

Read on